Great Ideas & Best Practices for a Push Present for Mom

Let me guess, your pregnant wife hinted that she would like a “push present”, but you have no idea what it is, let alone where to find one? Trust me, you are not the only one.

A push present is a present a partner gives to the birthing mother to mark the occasion of her giving birth to their child. In this post, we will deep dive on the best push presents, as well as how to get this important gift-giving experience right.

Right off the bat, push presents are a real thing. Most pregnant women actually do expect a push present, and even those that were not in favor upfront admit afterward they loved receiving a special gift from their husband after giving birth. The most traditional push presents are birthstone jewelry or pampering gifts to comfort the new mom. Besides a physical gift, a husband should take paternal leave or at least offer tons of help and support during the first months.

What Is A Push Present & Where Did It Come From?

A push present is a gift that a mother receives to mark & celebrate the occasion of her giving birth.

Such a gift can be given in the days before the planned delivery, after the child is born, or sometimes even in the delivery room itself.

It has become an immensely popular habit & expectation among soon-to-be mothers the last couple of years, and this driven by word of mouth and peer pressure among mothers & fathers.

The thinking is that a woman deserves a little something for bearing the burden of carrying a child for nine months, getting sick, and ruining their body.

Where did the idea of a push present come from?

The idea of a push present actually reminds of the concept of an ‘eternity ring’. It was a practice that was regularly done in the ‘80s, yet disappeared in the ‘90s.

After a child was born, a man would give his wife a ring as a symbol to cement the relationship as a forever thing.

In the last couple of years, the idea of a push present got immensely popular.

Experts believe that the combination of increased assertiveness of women and the increased willingness of fathers to do their part in the household and childcare is at the root of the concept.

Push presents are becoming more and more popular

However, the reason why the practice got so popular so fast is word of mouth & peer pressure.

Thanks to social media, mothers who just received a push present are able to spread the word to their friends & family instantly.

Add to this the fact that some celebrities took on the practice, and you’ll understand how the idea spread like wildfire. Two key examples:

  • The Kardashians: After giving birth, Kylie Jenner received a Ferrari from her boyfriend Travis Scott, while Kim Kardashian took it one step further and developed her own $10.000 push present. The Kardashians are currently considered the most influential celebrities on social media.
  • The British Royal Family: There actually has long been a tradition of extravagant royal “birth presents” over the generations. But when Prince William gave Kate a push present for the birth of Prince Louis, the entire world was watching, and you bet they noticed.

What Should I Give As A Push Present? Ideas & Examples

Ok, so you’ve understood that with all of her friends and family having received push presents when they gave birth there is not really a choice for you. You have to do it…

But what is the right push present to give to a new mom?

Don’t underestimate the importance of this gift as a new mom will also share her present via social media and word of mouth. So no quick fixes or shortcuts, you need to get this right!

Don’t worry, we got you covered.

There are basically 2 main routes to follow when it comes to push presents ideas, jewelry & non-jewelry and we’ve grouped them in 6 categories:

  • Birthstone Jewelry
  • Lockets
  • Engraved Bracelet or Necklace
  • Nest Eggs
  • Sentimental Gifts
  • Pamper & Relaxation Gifts

Why jewelry as a push gift?

Simple, because it is one of the most popular keepsakes. Giving birth is probably the most intense and most emotional experience a woman will ever have in her life.

From extreme pain to extreme joy in just a matter of hours. Having a precious keepsake that reminds her of this wonderful moment will mean the world to her.

And a beautiful piece of jewelry is a keepsake she can carry with her wherever she goes.

Ok…but there is so much choice! What kind of jewelry should I buy?  

The most important question that you need to ask yourself is which piece of jewelry will hold a sentimental value to her.

Remember, it’s all about cherishing that beautiful memory of giving birth, so you need to find a piece of jewelry that enables exactly that.

Here are some very popular push present jewelry ideas to give you some inspiration:

1.Birthstone Jewelry

A what to the who now? A birthstone is a gemstone popularly associated with the month or astrological sign of a person’s birth.

For example, amethysts are associated with February, diamonds with April, and emeralds with May.

So giving her a piece of jewelry that includes the gem associated with the month of the birth of her child makes the perfect keepsake and thus push present.

Here is a complete overview of which birthstone is linked to each month. So can choose the correct gem for your birthstone jewelry present.

Personally, I really like this Birthstone Bow Necklace as you can fully customize it to your specific case & taste.

You can choose the kind of gold, as well as which gems to add (genuine or not depending on your budget).

The interface also immediately tells you which stones represent which months, so you can’t get it wrong!

Is this already you second or third child? Then you can create a necklace holding multiple different stones linked to each child.


A more classic keepsake is, of course, the locket. Give her a beautiful necklace that secretly opens up and holds a picture of her child or her family.

She can wear it around her neck all day long, but only she will know what treasure it holds inside. A keepsake she can literally always keep close to her heart.

A very popular one is this Heart Locket in sterling silver. It features an intricate floral filigree top studded with glistening diamonds. The sterling silver locket opens to reveal space for a tiny photograph or two.

But in case budget is not a constraint, this gorgeous & unique heart-shaped Envelope Locket is bound to instantly melt her heart. Hidden inside this lovely 10K rose gold locket is a heart-shaped note with the engraving “I heart U.”

3.Engraved Bracelet or Necklace

Another route to give jewelry as push present is to go for an engraved bracelet or necklace.

The inscription can be the name of the child, the date of birth, or both.

Try to start from a piece of jewelry you know she would like (her favorite kind of metal, a style that fits the jewelry she already has), and add a meaningful inscription.

Again, it’s ok if the engraving is only on the back or not prominently visible. It allows her to wear that piece of jewelry every day and with every outfit, while still holding a special meaning for her.

A great example of an engraved necklace that I think stands out is this rose gold bar necklace. Although it has the important engraving, it is still sober and can be combined with most outfits. This means she can carry it when she wants.

Or perhaps your wife would enjoy a lovely personalized bracelet?

This design combines a high-quality silver rope chain with a slightly bent engraved bar, creating a beautiful and smooth piece of jewelry.

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